R|Evolution is being touted by experts as a “brand incubator” as IRG continues to reinvent retail along with its partnership with CS Hudson.

The first of its kind, R|Evolution is an immersive pop-up shop that rotates up to twelve (12) high-quality brands every 90 days. This evolving retail model is keeping in line with IRG’s mission to make retail affordable to traditionally digital brands, helping them add a face-to-face experiential factor to the mix.

The first store opened on September 12, 2019, at the Tanger Outlet Center in Riverhead, New York, and has met a resounding success with continuous expansion as part of the plan.

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