BACKGROUND


For years, IRG has led the common-area-retail space in the form of kiosks and automated kiosks. In 2019, they re-invented retail again with a new store-in-store concept aptly named R|Evolution.

R|Evolution is a way for digitally native and direct sales brands to test the retail waters and give consumers a face-to-face experience. Entry barriers are effectively removed as Brands commit to a retail presence for only 90 days. Obstacles to joining the world of retail are minimized as IRG does all the heavy lifting, researching the locations and negotiating the space.

RESULTS


The first R|Evolution store opened on September 11,2019 and it has been a resounding success. The pioneer brands at the first of its kind R|Evolution store include Swiss Relief™, Fingernails2Go, TatBrow, Plan International, MyTagalongs, Tru Niagen®, Tangle Angel professional, Instant Effects, and CB-Dadi®Oil.

There is currently a waiting list for the R|Evolution experience. (Add an internal link to the R|Evolution sign up form.)